Wildfire Festival announces final bill

Wildfire Festival today announces the full band line-up for its 2017 festival, held in the sumptuous grounds of Wiston Lodge, Scotland between 23-25 June – and weekend tickets are available at 2016 prices until the end of April for what is set to be one of the ‘must see’ rock events of the year.

Today’s big reveal on the full line-up confirms intensifying social media and radio comment in recent weeks that Wildfire 2017 is presenting in one place a “who’s who” of a new generation of breakthrough UK rock bands – now too many in number to be ignored. As with the metal NWOBHM ‘movement’ from the late 70s, the gathering momentum behind what is now being called the ‘New Wave of British Classic Rock’ references the renaissance of a distinctly British blues-rock music tradition – and in Wildfire Festival this movement has a new home.

Headlining the two main stages on Saturday night will be Toseland and Forever Still. Young bands from all corners of the UK are gaining main stage slots over the weekend, including: Bad Touch (Norfolk), Broken Witt Rebels (Birmingham), The Treatment (Cambridge), Gasoline Outlaws (Belfast), Little Brother Eli (Oxford), The Texas Flood (Swansea), Fragile Things (Milton Keynes), Dirty Thrills (London), Jupiter Falls (Leeds) and Empyre (Northampton). And as Scotland’s only major rock festival in 2017, Wildfire is also championing grassroots Scottish bands with 11 local acts confirmed including: The King Lot, Anchor Lane, Tantrum, Black King Cobra, Disposable and Swamp Born Assassins – some of whom are securing their debut at a major rock festival.

The Festival will also have an international flavour for 2017, presenting bands from Australia (Tequila Mockingbyrd, Other Animals and Massive), The USA (Dan Baird), South Africa (The Soap Girls) and Denmark (Forever Still).

In addition to the two main stages, for the first time Wildfire Festival will be hosting a third stage specifically geared to a teenage audience -where a number of young bands will gain their first ever festival experience. A supervised Wildfire bus service will ensure youth groups can travel safely to and from the venue.

With a recent YouGov poll of UK rock fans suggesting mounting concern over the rising cost of festival and big gig tickets, Wildfire maintains a committed value for money philosophy. With a weekend camping ticket costing just £70  – and kids entry from just £1 – a three-day experience at Wildfire equates to less than £1 per band. Further, the festival is holding tickets at 2016 prices until the end of April.  

Wildfire’s ability to offer value for money tickets is also helped by the number of committed sponsors that have thrown their weight behind this year’s event. This includes stage sponsorship from greatmusicstories.com and Moshville Times; technical sponsorship from Blackstar Amplification, Cleartone Strings and drinks sponsor Pistonhead – organisations that collectively share Wildfire’s commitment to giving new music a platform and making it an affordable experience for music lovers.

Unlike many “big-name big-money” festivals, Wildfire Festival is the brainchild of organiser Dave Ritchie who launched Wildfire five years ago, wanting to give young bands a platform to break into the mainstream – and to give music lovers an opportunity to experience a festival that wouldn’t break the bank. Dave comments:
“For me and everyone involved with supporting the festival, Wildfire is a labour of love – run by music lovers for music lovers. It’s a platform for new bands to get noticed and for music fans to discover at least, half a dozen new bands they want to support. 

“This year we cater for all tastes – music that appeals to the young and some legends for our more mature fans, but our main focus is to help emerging bands get a break. After a 2016 when we lost too many music heroes, it’s decision time: if we want a future for guitar music, the time has come to back new bands. We all love the classics from the past but the time has come to look forward and invest in the next generation of talent. At Wildfire this year you can see a “who’s who” of the New Wave of British Classic Rock in one place over three days. We will have people flying to us from airports around the UK – it’s a cheap flight and, with the festival set in beautiful surroundings, Wildfire for many is proving to be a springboard for a family holiday in Scotland.”