Another day, another “saviour of Rock’n’Roll” pitches up, all riffs and hairspray. Now once upon a time when you saw the ‘Earache’ logo on an album you knew exactly what to expect, and it was usually loud. Now in its 3rd decade, the label has expanded it’s focus beyond its extreme metal heartlands and it’s becoming something of a bye-word for top notch old school Rock.
Well, ladies and gentlemen, Biters have arrived to kick things up a notch or two. Sometimes an album just feels, well, right. When every part of it fits together and it all just happens naturally as opposed to being some forced attempt to fit into a specific scene. By the time you’re half way through opener Let It Roll it’s clear that this is something a bit special as the band deliver on the promise shown by their debut a couple of years. They may not be breaking any new musical ground, but they’re certainly showing that there’s plenty of life left in the glam-rock dog yet.
The first impression you get here is one of strutting attitude and cocksure self confidence, Biters have made the album they wanted to make with no concessions to anyone or any scene. Great Rock’n’Roll is all about the hooks and the songs here are laden with them and if you want to pick influences then they’re not that hard to spot. Take a touch of G’n’R attitude here, add some Lizzy gravel there and top it off with the odd stomping chorus that’s bound to have Rick Parfitt nodding his head wherever he ended up.
Highlights, well there are a few to choose from. The opener grabs your attention and draws you in but for me it’s the T-Rex infused Stone Cold Love that shows Biters at their best. Vocalist Tuk stamps his personality all over this one, a foot down on a country road driving anthem for those long summer nights.
Or, as this is the UK, for when you’re stuck in traffic on the motorway.
Compared to the band’s debut, this comes across as an album made by a band who have one eye on the big time. Stomp and 70s bombast where called for but there are also some real arena-huge moments that are skilfully mixed with tracks which ooze a radio friendly vibe that, if there is any justice, will see the band hitting the radio airwaves and garnering a whole new level of attention.
Loud, brash and intentionally rough round the edges. If The Future Ain’t What It Used To Be is Tuk and co’s manifesto then lock up your daughters, wives and probably your livestock because 2017 is definitely going to belong to Biters.